I started working with WordPress in 2012 when "optimization" meant installing a caching plugin and hoping for the best. A lot has changed since then. Over the past 12 years, I've built and optimized hundreds of WordPress sites. E-commerce stores, membership sites, high-traffic blogs, agency portfolios. Each one taught me something new about what makes sites fast and what makes them painfully slow. I've debugged plugin conflicts at 2 AM, migrated sites that seemed unmigrateable, and explained Core Web Vitals to clients who just wanted their site to "not be slow anymore." That hands-on experience shapes everything I write. My focus is practical, tested advice. If I recommend something, it's because I've used it on real sites and measured the results. I don't write about theoretical improvements. I write about changes that actually move the needle. When I'm not knee-deep in performance audits, I'm probably testing a new optimization technique or arguing about whether WP Rocket is worth the price. (It usually is.)
Google uses page experience signals to rank websites. If your site is slow, hard to use, or has technical problems, you’re losing rankings to competitors who’ve fixed those issues. Lighthouse is Google’s own tool for measuring page experience. When you understand what it’s checking, you can fix what’s dragging you down. Why Lighthouse Scores Matter […]
